Omnichannel Engagement Strategies
Learn how to create seamless customer experiences across physical and digital touchpoints to drive loyalty and increase sales.
What You'll Learn
Unified Customer Experience
Discover strategies to create consistent brand experiences across all customer touchpoints, from in-store to mobile and web.
Data Integration
Learn how to integrate customer data across channels to create a single view of the customer and personalize interactions.
Inventory Visibility
Implement real-time inventory visibility across all channels to enable flexible fulfillment options like click-and-collect.
Measurement & Analytics
Develop cross-channel attribution models and KPIs to accurately measure the impact of your omnichannel strategy.
Meet the Speakers
Sarah Johnson
Head of Omnichannel Strategy
Retail Innovations
David Nkosi
Digital Transformation Director
SuperMart Group
Priya Patel
Customer Experience Lead
SBI Retail Solutions
Webinar Agenda
Introduction and Welcome
Overview of omnichannel trends in African retail
Creating Seamless Customer Journeys
Strategies for connecting online and offline experiences
Case Study: SuperMart's Omnichannel Transformation
Real-world implementation and results
Q&A and Discussion
Interactive session with speakers
Resources
Omnichannel Strategy Playbook
A comprehensive guide to developing your omnichannel retail strategy.
Implementation Checklist
Step-by-step guide to implementing omnichannel capabilities.
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